Ready to Build
Your First GTM Engine?
You have product-market fit, but no predictable way to generate pipeline. Let's fix that.
Most early-stage B2B SaaS and AI founders waste months (and cash) trying to figure out outbound. I help you build a repeatable GTM motion in 30-90 days.
Founders Helped
Pipeline Generated
Time to Results
The Early-Stage GTM Problem
You've built something people want. Now you need to reach them at scale.
No Repeatable Process
Your first customers came through referrals or luck. Now you need a system that works without relying on chance.
Unclear ICP
You know your product works, but you're not sure exactly who your ideal customer is or where to find them.
Time-Starved
As a founder, you're building product, fundraising, and trying to sell. You don't have time to figure out GTM from scratch.
Limited Budget
You can't afford a full sales team yet, but you need revenue traction to unlock your next funding round.
Inconsistent Results
Some outreach gets responses, most gets ignored. You have no idea what's working or how to replicate success.
Founder-Led Sales Won't Scale
You're closing deals yourself, but there's no playbook for someone else to follow. Growth is bottlenecked by your time.
Why Most Early-Stage Founders Fail at GTM
It's not your fault. You just haven't built the right foundation.
01No GTM Expertise
You're a product person, not a go-to-market expert. But investors expect you to figure it out anyway.
02Copying What Others Do
You see competitors posting on LinkedIn or running ads, so you do the same. But their playbook won't work for you.
03Messaging That Doesn't Land
Your messaging is generic and sounds like everyone else. Prospects don't understand why you're different.
04Trying Everything at Once
LinkedIn, cold email, ads, events... You're spreading yourself thin instead of mastering one channel.
05No Data-Driven Iteration
You're not tracking the right metrics or testing systematically. You have no idea what's actually moving the needle.
06Hiring Too Early
You hire an SDR or AE before validating the motion yourself. They burn through leads with no results.
The Cost of Not Fixing This
Every month without a GTM engine puts your startup at risk.
Burn rate accelerates while revenue stays flat
Investors lose confidence in your ability to scale
Competitors with worse products but better GTM win deals
You miss your next funding milestone
Team morale drops as growth stalls
You're forced to pivot or shut down
What You've Already Tried
And why it didn't work.
Spray-and-Pray Outbound
You sent hundreds of cold emails with 0-2% reply rates. Most went to spam or got ignored.
Generic LinkedIn Outreach
You sent connection requests with templated pitches. People accepted but never replied.
Founder-Led Sales Only
You closed a few deals yourself, but you can't spend all day on sales calls. There's no scalable system.
Expensive Agencies
You hired an agency that promised meetings. They delivered low-quality leads that never converted.
Build Your First GTM Engine
A proven framework to go from zero to predictable pipeline in 30-90 days.
ICP Validation
Analyze your best customers, identify patterns, and define your exact ideal customer profile with firmographic and psychographic criteria.
Positioning & Messaging
Craft a value proposition that cuts through noise. Build messaging frameworks that address real pain points and objections.
Channel Selection
Choose 1-2 channels to master first based on your ICP and resources. No more spreading yourself thin.
Outbound Playbook
Design sequences, templates, targeting criteria, and response frameworks. Everything documented for repeatability.
Launch & Test
Execute together for 30 days. Track metrics rigorously. Iterate based on data, not guesses.
Handoff & Scale
Once validated, I train your team or help you hire. You get a proven playbook to scale independently.
What You'll Achieve
Measurable results in 30-90 days.
Clear ICP
Know exactly who to target and where to find them.
Proven Messaging
Value props and positioning that generate replies.
Predictable Pipeline
A repeatable system generating qualified meetings every week.
Scalable Playbook
Everything documented so your team can replicate your success.
Is This For You?
This program works best if you are:
Perfect Fit
An early-stage B2B SaaS or AI founder with product-market fit (PMF)
Generating $50K-$500K ARR with a working product
Ready to commit 30-90 days to building a repeatable GTM motion
Open to testing, iterating, and adapting based on data
Looking for a partner who rolls up their sleeves, not just a consultant
Not For
This is NOT for pre-revenue startups, B2C companies, or founders looking for quick hacks without execution.
Ready to Build Your GTM Engine?
Let's talk about your current challenges and see if a Fractional GTM engagement is the right fit for your stage.