The "Sniper Approach": Market & ICP Definition
How we helped an HR Tech startup transform from spray-and-pray marketing to laser-focused European expansion
The Challenge: Overwhelmed & Wasting Budget
Founders were overwhelmed and resources were being wasted
$5K/month Wasted
Burning budget on LinkedIn ads with no clear targeting strategy
Low $5K/month Revenue
Struggling to convert efforts into actual paying customers
Low-Quality Leads
Wasted time on fruitless calls with unqualified prospects
The Solution: 45-Day Execution Plan
A structured approach to European market entry
Analysis & Beachhead
Detailed analysis of EU organics, due diligence, and social intelligence to understand market dynamics and labor laws.
Hyper-Specific ICP Definition
Shift focus from generic "UK HR Managers" to "Heads of People @ Series B Tech companies with 20%+ remote staff."
Prospect List & Smoke Test
Building an initial prospect list and conducting a "Smoke Test" outreach to validate the segment.
The Deliverables: Strategy & Results
Tangible outputs that drive real business outcomes
Market Entry Playbook
A comprehensive 20-page strategic document, including UK landscape and pricing recommendations.
Target List
A verified list of 500 decision-makers fitting the exact ICP.
Campaign Data
"Smoke Test" results demonstrating a 4% meeting booking rate.
Before vs. After
The transformation from chaos to clarity
Before: Spray-and-Pray
- ✗Marketing across 10 countries
- ✗0.5% conversion rate
- ✗Vague competitors
After: Laser-Focused
- Launch in the UK
- 5% conversion rate on cold outreach
- Clear roadmap for Germany
"Badr didn't just give us a strategy, his team went above and beyond on co-founder calls and truly understood what we needed to win London. This is perhaps one of the best investments we've made."— Co-Founder & CEO
Ready for Your European Success Story?
Let's discuss how we can create a tailored strategy for your market entry.
Your competitors have AI tools too. The difference is in the strategy behind them.