"The Interim Head": Strategic Foundation & Scale
How we transformed a chaotic "Wild West" sales culture into a disciplined, scalable motion ready for VP-level leadership
The Challenge: "Wild West" Sales Culture
Series A startup scaling rapidly with broken internal processes
Lone Wolf Culture
3 SDRs and 2 AEs operating without standardized stages or processes
Broken Forecasting
Revenue prediction is a guessing game due to poor CRM hygiene
Hiring Gap
Need to prepare the organization for a VP of Sales hire in 6 months
The Solution: 90-Day Execution Plan
Building the foundation for scalable sales leadership
Audit & Structure
Defining clear sales stages, exit criteria for deals, and implementing strict CRM protocols.
Content & Training
Building the "Sales Bible" (central repository of case studies and battle cards) and instituting weekly role-play sessions.
Recruitment Prep
Defining the scorecard for the future VP of Sales and setting up a structured onboarding plan.
The Deliverables: Strategy & Results
Systems that scale with your ambition
The GTM Dashboard
A live dashboard showing real conversion rates per stage.
The "Sales Bible"
A comprehensive internal wiki/playbook for the sales team.
Hiring Scorecard
A detailed profile and interview guide for the incoming VP of Sales.
Before vs. After
From chaos to discipline
Before: Chaos
- ✗"Wild West" environment
- ✗Inaccurate forecasting
- ✗High friction between marketing and sales
After: Discipline
- Disciplined sales motion
- Forecast accuracy +/- 10%
- "Plug-and-play" environment ready for new VP
"We needed to clean up the house before hiring our VP. Aquila didn't just clean it; they renovated it. Badr put in systems that the team actually likes using. We are now scaling on a solid foundation."— Chief Revenue Officer (CRO)
Need to Build a Scalable Sales Foundation?
Let's prepare your organization for the next level of growth.
A VP can only succeed if the foundation is solid. We build the systems that set leaders up for success.